Awareness of Apathy

I experience that behavior change always begins with the awareness of the learned, because awareness is the new option. People always change when they know that changes are in their best interest to work to choose. Indifference to dramatic effect and to keep us where we are, an awareness of how this works is the key to the next level of achievement.

Now before you roll your eyes and asked, "What to do with some of attrition?" Allow me to share my indifference working definition:

A natural, human instinct, common to us all, whatever that constantly encourages us to seek any changes in a comfort zone.

If you really look at your business with an objective eye, you will probably find areas where apathy has set in. After all, be it is only natural. In your organization, apathy burnout, stagnation, indecision, lack of creativity, lack of motivation, and lack of productivity may seem like more.

Sound more familiar now?

According to Maslow's famous book, a theory of human motivation, the basic motivation of all human behavior for defense and security can be traced back. Some may be motivated by higher level needs, but as soon as their safety is threatened, they quickly return to self-defense. Seeking safety and comfort zone unproductive process of building it, if left unchecked, the behaviors that people usually described as the causes of problems and ineffectiveness occurs.

Food service industry that I work with, consider the example of an important international company. It had been operating since the 1970s and a high of more than 200 million dollars to increase revenue, but was put off three years ago and was in the beginning stages of decline. When I become aware of the forces of apathy about the company's leaders began to talk, the CEO responded "We bank with five years of operating capital loans are free why we should be concerned with development. We? are doing just fine. "

The fact that it already had successful CEOs have not yet embraced it: the only option for growth is waning, and enhance each organization must choose if they want to achieve.

The company and its leaders all fall beginning with the effects were clearly at the feet of apathy. My first step available unused capacity on existing between leadership team a new level of awareness was generated. This new level of awareness among the leadership team, I top leaders at all levels of the organization for everyone an active leadership development process started.

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